Auruhfy essentially means transforming things into gold. An ethical homegrown label stands for discovering Indian textiles, crafts and practice the idea of sustainability.
The brand creates modern, comfortable clothing for women and home furnishings to give your space a warm and lively feel. The designs are created that highlight Indian craft and textile heritage with minimalistic cuts.
Prashasti Goyal and Kanupriya launched Auruhfy in 2016 and set up the working studio in 2017 where they and their talented team design, develop and create dream products.
Prashasti is professionally trained as an Interior designer from Pearl Academy who has a penchant for fashion. While Kanupriya is a Petroleum Engineer with a passion for textiles and designing.
As a strong believer in organic and sustainable living the brand has come up with our collection ‘Padma’ where they have worked very closely with the artisans of Gujarat.