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Incepted in 2010 and launched in 2012, Translate is a concept apparel and home textile design company in India which was founded with a vision to empower regional Ikat artisans and to transform the traditional handloom to contemporary outfits, home furnishings and accessories.
The primary focus of ‘Translate’ was also to revive the age-old traditional art of Ikat and bringing it to a larger audience through weaving, designing, producing and retailing, and thus creating awareness of India’s rich heritage in handlooms through this sustainable ancient art.
Translate’ is co-founded by the entrepreneur duo Vinita and Vickas Passary using artisanal fabrics that spell luxury. Vinita brings her experience in fashion and retail with her much admired contemporary fashion store ‘Anonym’. Her talent lies in creating the perfect synergy of revolutionary patterns and immaculate tailoring, coming up with designs that suits the classics and contemporary in equal.Her better half, Vickas Passary, a successful restaurateur and a passionate art-lover contributes through his business acumen.
The company’s focal point is also on the warp, weft and double Ikat technique that is almost on the brink of extinction. The outfits are classic, minimalistic with attention to detail and have more emphasis on effortless styling. All textiles at ‘Translate’ are hand-woven by our team of trained weavers and exclusively designed for each collection. Each textile is also specially treated with VAT dye to make it more wearable and skin friendly. It is also pre-washed and softened to ensure they are very comfortable for every day wear.
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