The cutting story is a contemporary label, which offers handcrafted luxury wear for Urban women, made using organic cotton dyed in natural colors. The label speaks about sustainable clothing and minimalism in its collection.
There is a story behind every garment, which starts from the cotton fields. The story of spinning, weaving, dying, stitching and adding details to each one of them. We take immense proud in sustaining the age-old techinques and crafts of India. All our fabrics are handwoven and are sourced from the different villages of India.
Our collection stands for simplicity and timelessness. Explore the delicacy of embroideries, carefully crafted hemlines and vintage laces added to our clothes and fall in love, all over again with the indian-crafts.
We manufacture wide range of tunics, kurtas, dresses, bottoms, tops and scarfs which strikes a chord between today's era and Indian culture.
The cutting story is a creative dream of Margi Kapadia, turned reality by her love for indian traditional arts and crafts. " I could feel the adrenaline rush when i feel and see the organic fabric" says the designer and creative head. Fashion designing was never a career option for my parents and so I was preparing myself for MBA entrances. But ended up doing fashion designing due to my love and passion for fashion. The label is the reflection of my inner self and love for nature. I believe in making women look beautiful everyday and so started up this line of collection in organic cottons. our minimal, chic designs are handcrafted with such precision , that you'll find unmatched finesse and uniqueness in each of our garments.
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