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A mother daughter duo, Farida and Afshan co-create and run a proudly
homegrown PETA certified brand of handcrafted accessories called Sole
Stories. They initially created the brand to pay homage to shoes; in a bid
to answer the question, "If your sole could tell a tale, what are the stories
they would share?” however, they now find themselves making chic and
versatile bags too. The brand works in three edits- Signature, Basics
and the recently launched Occasions Edit, but holds values such as
conscious consumerism and slow fashion at the heart of everything that
it does. Their Signature Edit is immensely inspired and deeply rooted
within India and her culture, the Basics edit comprises of pieces that are
more contemporary in nature, making them your trusty wardrobe
essentials and finally the meticulously hand embroidered intricate
designs from their Occasions edit, lend themselves beautifully to
everything from the “I do’s” and the wedding reception to a strut down
the red carpet, it does not matter which edit catches your fancy, because
what you inadvertently receive will be pieces that are seriously versatile
and beautifully handcrafted!
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