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The label was founded by Shreya Anand, an alumna of London College of Fashion and a Celebrity, Ad Film and Personal wardrobe stylist. IYLA renders easy silhouettes for the urban woman, largely using hand crafted fabrics. From the warp and weft of a fabric to the way it twists, unfolds and envelops the body. Iyla rises from the purity of an emotion.A labour of love born from the heart. Taking Indian artisanal crafts, understanding their finer meaning and presenting it in a new perspective in clothing. A perspective that holds the heritage of traditional textile crafts and handloom prime and adding to it's glory a conscious sense of contemporary design.