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Rustic Art was born out of love and passion for environment-friendly, nature-sensitive products.”, says Swati Maheshwari, the entrepreneur behind the organic personal care brand. In a candid conversation with us, she tells us how her family-run business has been contributing towards sustainability since 2011.
Founded in the year 2011, Rustic Art is an organic personal & home care brand by Sunita Jaju. Our products are all handmade and prepared with natural, organic and biodegradable ingredients. The brand started off with a line of organic bathing soaps and today has a range of products for hair care, skin care, laundry care, etc. It also has products for babies, menstrual hygiene and men's grooming. Rustic Art is a family run business and many members of our family have been involved right from the start. They bring in their ideas, experiences and skills. In fact, they test all the new products and provide feedback. I don’t think I can imagine Rustic Art without their contribution, today or in the future.
We are Nature Lovers! There is no better way of explaining who we are. They say one should be passionate about the vocation one takes! We did exactly that. We set out to share our love for the environment, in style. With Rustic Art, we encourage use of products which are closer to nature, pure and capture the real essence of its ingredients. We believe in living a life which is free of harmful toxins, chemicals and artificial elements. We define this as rustic! To bring rustic-ness to every aspect of our lives is our constant endeavour.
The inspiration behind this business was the fact that we used natural substitutes for soap and laundry at our home. It extended to friends, social circle and the community. So, it seemed a natural progression to give it an organized structure. When I completed my Masters in Sustainable Development, it seemed like a natural transition to have a sustainable product line which is not only sensitive towards humans but environment as well. We have been fortunate to work with people who share same eco-sensibility as us. Our new manufacturing unit is green building as well with features like - Zero liquid discharge, complete reuse of treated water, Solar-powered and Rainwater harvesting
Aloe Vera Gels, Organic Coconut Oil and Divine Massage Oil.
I would suggest the process I follow personally.
Use organic hair oil or organic coconut oil to massage scalp and leave overnight.
Use Rustic Art Shampoo of your choice for cleansing
Use organic hair conditioner to get that bounce in your hair.
We use organic oils like coconut oil, corn oil, olive oil and many more along with a combination of essential oil as per the soap flavor. Like Rustic Art Organic lemon soap contains lemon essential oil.
We are looking at expanding our horizons and it’s finally happening now! We are testing water-efficient products (requires less water to rinse off) and reinventing many existing products. Shampoo Bars, Shampoo Butters, Shaving Bars, Lotions, Serums and just a few from our upcoming product range.
With plans to take the brand to next level, the Rustic Art team is in the process of setting up
manufacturing unit to produce innovative products. At Bunosilo, we are excited to host their organic range of home care and personal care products.
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